The Team
Two co-founders, running the pipeline end to end.
Pillar is an AI-powered HUD/FHA origination support company for multifamily and healthcare properties, built and run by its two co-founders, together.

Avigail Cohen, Ph.D.
Co-CEO & Co-Founder

Assa Eldar
Co-CEO & Co-Founder
Our vision
Hybrid by design: AI speed, human judgment.
AI alone isn't enough to move a HUD deal. HUD/FHA-insured financing is a long, detailed process, so every Pillar deal has experienced people in the loop — technology builds the foundation, people make the calls.
Our systems scan property and market data to find HUD-eligible properties. From there we handle the groundwork — outreach, then sizing and term sheet drafting — so owners and lenders spend their time on the decisions that matter.
The result: HUD financing, as easy as it can get — with a partner who knows your deal and stays with you through the process, not just another platform.