Pillar.
AI-Powered HUD / FHA Origination Support

Every deal starts with paperwork. We just move it faster.

Pillar uses tech to help you apply for third-party financing. We pair HUD/FHA program knowledge with purpose-built AI tools, helping you get term sheet drafts automatically, instant sizing, and personalized outreach. Multifamily and healthcare deals move from first contact to closing table without the usual drag.

How a deal moves

The same three steps, every time, just without the wait between them.

01

Outreach

Digital, personalized contact with property owners, identifying and engaging project opportunities.

02

Sizing

A HUD-aware calculator sizes what you can save against program parameters (DSCR, LTV, debt yield) in minutes, not days.

03

Term Sheet

Automated term sheet generation turns a sized deal into a document ready for underwriting (by third parties), the same day it's sized.

Built for two asset classes, and growing

Our tools are trained on the programs that finance them.

FHA 221(d)(4) · 223(f)

Multifamily

We will take your acquisitions, refinances, and new construction opportunities for apartment properties, size them and provide you with all the paperwork that you need for HUD's multifamily programs.

FHA 232

Healthcare & Seniors Housing

Skilled nursing, assisted living, and residential care facilities: a sector with its own project rhythm - we'll get the paperwork off your back through automation.

+ Expanding

More HUD / FHA Programs

Our origination tools extend as deals require, built to grow with the programs our lending partners underwrite.

The Approach

HUD hasn't gotten faster. We did.

HUD/FHA-insured lending is exacting for good reason: the underwriting is thorough, the documentation is extensive, and the programs have run largely the same way for decades. None of that discipline needs to change.

What can change is how fast a deal gets there.

Use tech to get you closer to your loan! Pillar's AI handles the repeatable parts of deal origination: sizing against program parameters, drafting a draft term sheet to empower you, reaching the next property owner and more. The people working a deal spend their time on the parts that are actually needed. We'll provide you with the entire project layout for you to confidently approach third parties and get financed.

Who we are

Two co-founders, running the pipeline end to end.

Pillar is built and run by its two co-founders, together.

Avigail Cohen

Avigail Cohen

President & CEO
Assa Eldar

Assa Eldar

CRO
Get In Touch

Bring us a deal.

Multifamily or healthcare, ground-up or refinance: if it fits a HUD/FHA program, we can likely move it faster. Let us help you use AI to streamline your project and prepare you for applying for a loan! (Using 3rd parties)

Direct Line

Reach Pillar directly. No forms, no queue.

Email us and we'll reply with next steps, usually within one business day.

Email Pillar